I flew to Toronto a few months back – out from Calgary at 5 pm and back home the next day at 3pm. Quick trip, for a great cause. It was the Microsoft Xbox launch M4M (Mission for Miracles) event. Microsoft was promoting their new “gaming and giving” concept. Gamers can now donate their points for great items and at the same time donated the points to the Children’s Miracle Network across Canada.
It seemed to make so much sense to me; I was amazed it hadn’t been done before. You are now teaching a generation how to give – to show compassion. Sort of like the old telethon’s that use to be on TV, but now you are accessing a different generation – in their language.