by Cheryl Bernard | Nov 29, 2010 | Between The Sheets
It’s been an interesting 2 months since we started our search for sponsors to partner with our team. We took a unique approach by promoting ourselves through an outdoor advertising campaign on outdoor billboards around Calgary during October and November. The idea? Well it was born during a team brainstorming session. We wanted to get the message out that we were first of all looking for sponsors, because the majority assumed we had already secured one (or more). And second, we wanted to approach the sponsors partnership differently than we had in the past. We looked seriously at what we could offer them. What community initiatives could we support on their behalf. What could we do for them in return for funding. Its a good thought for any teams looking for sponsors. Yes, you can wear their crests, buy their products and eat at their establishments – but what more can you offer. READ...
by Cheryl Bernard | Nov 1, 2010 | Between The Sheets
I get asked often. Where did you come from? And they are not asking, where I was born either. But more, how had I, at 44 represented Canada at the 2010 Olympics when I had previously had so little international experience and no major titles to my name. The simple answers? Maybe it wasn’t my time yet. Or, I hadn’t found the right fit for a team. However, I have given it a lot of thought over the last eight months, and all those reason did come to mind – but the truth is, I think during these last four years, we were all at a time in our lives where we could commit to working very hard with the least amount of personal distractions. (The only one that didn’t have the luxury of “no distractions” was Carolyn – who I admire incredibly for her ability to pursue her dreams an continue to be an amazing mother. She is a rarity). READ...
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